Blog
Notes on email, and its economics.
Practical guides on Amazon SES, deliverability, and running email marketing without a per-contact subscription.
How to set up Amazon SES for email marketing (2026 guide)
A practical guide to using Amazon SES for newsletters and marketing email: pricing, domain verification, sandbox mode, production access, and what SES doesn't do.
Why email marketing gets expensive as your list grows (and how to escape per-contact pricing)
Per-contact pricing means your email bill grows with your list, not your sending. Here's the math at 1k, 10k, 50k, and 100k contacts — and the unbundled alternative.
How to get Amazon SES production access: what AWS actually looks for
A practical guide to the SES production access request — sandbox limits, how to write the use case description, common rejection reasons, and what to do while you wait.